Reelo has been named Marketing Platform Innovator of the Year at the 2026 REB Innovation Awards. The winners were announced at a gala at Ilumina in Sydney on Thursday 25 June 2026. Judges chose Reelo from ten finalists in the category. Reelo was also a finalist for Innovator of the Year in the Virtual Viewing category.
The REB Innovation Awards are run by Real Estate Business, part of Momentum Media. This year they covered 27 categories: 11 for individuals, six for networks and agencies, and ten for the technology Australian agents, property managers and buyer's agents use every day. Entries were judged by panels of industry professionals on operational excellence, technology, innovation and customer outcomes.
The Marketing Platform category was one of the most contested in the tech stack group. Reelo was shortlisted alongside AReal Property, Done For You Services, iRealty, MRI Agent Social, MRI Agent Proposals, Properti, Super Mover, Teamlink and Wingman Group.
"Buyers expect video on every listing now, but most agents can't justify a videographer for every property. The agents we work with wanted a way to put video on every listing without the cost or the wait, and this award is really theirs."
Seb Baker, co-founder of Reelo
Reelo turns property listings into professional videos in minutes. Agents upload a listing's photos and details, and Reelo produces branded videos ready for portals and social media, with no videographer or editing experience needed.
Reelo thanks the judges, Real Estate Business, and the agents and agencies whose feedback has shaped the product. The full list of 2026 winners and finalists is on the Real Estate Business website.